ECOTA members often share heartwarming stories of their artisans and how they have struggled throughout their lives to make ends meet. Some of these stories are inspiring, while others are filled with sadness. However, all these stories have one thing in common: they illustrate the theme of never giving up. They tell the stories of artisans—mothers, daughters, and fathers—overcoming all odds and doing everything they can to support their families and create a better future for their loved ones.