Each year, ECOTA initiates various projects aimed at building capacity for small and medium enterprises (SMEs). These projects focus on enhancing export readiness, ensuring artisans can effectively participate in international trade. ECOTA also guides members through the World Fair Trade Organization (WFTO) Guaranteed System and certification process, helping them achieve fair trade recognition. Additionally, the organization promotes member products through market initiatives, increasing their visibility and access to new opportunities. Overall, these efforts significantly contribute to the growth and sustainability of local businesses.